To understand what it means, you must first understand some aspects of the history of tourism.
With the end of World War II, and the subsequent industrialization, mass tourism was formed. As a result of this huge demand were born eco-monsters, sullying our coasts, and drastically reducing the resources of the territories.
It happens often that the revenues of the tourism industry remain in the hands of the entrepreneur or manager, with no real benefit to the local people.
The concept of ecotourism can be related to that of fair trade. Many international environmental organizations and charities indicate ecotourism as a tool for integrating sustainable development policies. 2002 was declared "International Year of Ecotourism" by the United Nations.
The same concept is, however, also applicable to the defense of land values for the emergence of a concept of tourism that does not destroy the natural resources (sustainable tourism).
Sustainable and responsible tourists can greatly reduce its impact on the communities, respecting local cultures, supporting the economy by buying local products and protecting natural resources.
Responsible and sustainable tourism fundamentals are environmental integrity, social justice and economic development of local populations.
The activity carried out by B & B is consistent with sustainable development in the economic, environmental and social fields. From sustainable development comes responsible tourism, sustainable and conscious.
Allowing the spread of this familiar type of tourist hospitality typically tied to the more traditional part of society, spreading the concept of sustainable and eco-friendly tourism, as it is based on structures already in existence and included in geographic areas relevant to the area’s cultural and natural point of view.
Is it time for vacation or a weekend away from the city in search of relaxation? What's worse than being bottled up for hours on the way to the sea, not finding a free beach but only paid access that has a long stretch of buildings built a few meters from the sea?
Twenty-first century tourists, tired of these holidays and more and more sensitive to the environment and health, go in search of sustainable tourism solutions that use structures and tourist services produced in a way that does not destroy or adversely affect the panorama, the sea, in a word, the environment.
Another important advantage of sustainable tourism is the fact that it is an income opportunity for the citizens of the area.
The Italian beaches and mountains are an economic value for everyone.
Destruction from speculation or privatization benefits no one.
Sustainable tourism protects the beaches and the mountains, providing tourism income to residents through the rental of private accommodations as summer residences and through the growth of related commercial industries (i.e. shops, services, and commercial activities).